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Archive 2009
February 26, 2009 - Newly reported data from the U.S. Commerce Department indicates that sales of newly built, single-family homes
fell 10.2 percent to a seasonally adjusted annual rate of 309,000 units in January, which is a new record low.

“As disturbing as this report sounds, there is reason to believe that some potential home buyers may have purposely delayed action in
January as they waited to see how details of the President’s economic stimulus plan could affect a home purchase,” said Joe Robson,
chairman of the National Association of Home Builders (NAHB) and a home builder from Tulsa, Okla. “Now that those details are
known – particularly those relating to the new first-time home buyer tax credit and higher loan limits for government-backed
mortgages – we are hopeful that many buyers will be looking to take advantage of them in the coming months.”

“Clearly, the downward pressures that have been exerting themselves on the housing market remain in place, including the
weakened economy, ongoing job losses and very low consumer confidence,” said NAHB Chief Economist David Crowe. “But as more
home buyers find out about the newly enhanced tax credit, and other parts of the economic stimulus package start kicking in, we
expect to see some firming effect on home sales. The hope is that a certain amount of pent-up demand will be released as those who
were in a ‘wait-and-see’ mode decide they now have the information they need to proceed.”

Home builders continued to do a good job of reducing their inventories in January, with the number of new homes on the market
falling for a 21st consecutive month to 342,000 units. However, due to the historically slow sales pace, the months’ supply continued
to rise for a fourth consecutive month, to 13.3.

Three out of four regions posted declining new-home sales in January. Sales fell 5.6 percent in the Midwest, 6.5 percent in the South
and 28 percent in the West. The Northeast was only exception to the rule, registering a 12.5 percent gain for the month.

EDITOR’S NOTE: The NAHB/Wells Fargo Housing Market Index is strictly the product of NAHB Economics, and is not seen or
influenced by any outside party prior to being released to the public. HMI tables can be accessed online at: More
information regarding housing statistics is also available at
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Housing Starts Rise in January       NAHB

February 17, 2010 - Nationwide housing production hit its strongest pace in the last six months this January, posting a 2.8 percent gain
to a seasonally adjusted annual rate of 591,000 units, according to figures released today by the U.S. Commerce Department.

“Builders are starting to see the positive impacts of home buyer tax credits and other favorable buying conditions in terms of consumer
demand, and are cautiously increasing production to meet that demand,” said National Association of Home Builders (NAHB) Chairman
Bob Jones, a home builder from Bloomfield Hills, Mich.

“As our latest home builder surveys have indicated, today’s excellent home buying conditions – including the availability of tax credits
for first-time and repeat buyers, very favorable mortgage rates and stabilizing home values – are helping drive potential buyers back to
the market,” said NAHB Chief Economist David Crowe. However, he said, “A continuing shortfall in available credit for building projects
is still producing a drag on new construction and slowing the progress of recovery in housing and the overall economy.”

The overall gain in housing starts was reflected on both the single- and multi-family side this January. While single-family starts posted
a 1.5 percent gain to a seasonally adjusted, annual rate of 484,000 units, multifamily starts posted a 9.2 percent gain to 107,000 units.

Meanwhile, overall permit issuance, which can be an indicator of future building activity, fell 4.9 percent to a rate of 621,000 units in
January. This was due entirely to a 23 percent decline to 114,000 units on the multifamily side, which offset a big gain in that sector the
previous month. Single-family permits held virtually even, with a 0.4 percent gain to 507,000 units.

Combined single- and multifamily housing starts rose in three out of four regions this January. The South and West each registered a
third consecutive month of improvement, with 1 percent and 8.9 percent gains, respectively, and the Northeast also posted a 10 percent
gain. The Midwest saw a 3.2 percent decline in overall housing starts.

Conversely, permit issuance declined in three out of four regions this January. The West was the only region to post a gain, of 8.5
percent, while declines of 17.8 percent, 20.2 percent and 1.3 percent were registered in the Northeast, Midwest and South, respectively.
New Book from NAHB Provides Strategies for Building a Social Media Presence and Selling More Homes      NAHB   

February 16, 2010 - Builder Books, the publishing arm of the National Association of Home Builders (NAHB) just released a new
resource for builders and residential construction professionals that will teach them how to use social media tools such as Facebook,
Twitter and YouTube, to increase their visibility and improve their sales results.

Social Media for Home Builders: It’s Easier Than You Think, a new book by Carol M. Flammer, CAPS, CSP, MIRM, demonstrates
how builders and developers are effectively using two-way communication via the Internet and social media outlets to attract
consumers, follow up on leads and improve customer service. This is the only book that speaks specifically to the needs of the real
estate industry, and teaches home builders how to build a social media presence. Introduced last month in Las Vegas at the 2010
International Builders’ Show, the book is now in its second print-run and will also be available in electronic format on Kindle.

Carol Flammer outlines in a clear, concise style how to engage consumers through social media.  She demonstrates the power of
social media through case studies and online outlets created specifically for the home building industry. The book is designed to help
readers understand social media and construct a strategic plan for using it to attract new home buyers. Readers learn how to use
social media sites to:

build a brand
engage new and existing consumers
manage online reputation
sell more homes
“With the recent explosion of social media on the scene, this new book by Carol Flammer is a timely resource, offering those in the
building industry an excellent introduction into the world of social media,” said NAHB Chairman Bob Jones, a home builder from
Bloomfield Hills, Mich. “This guide walks readers through the different online resources, teaching them how to use these tools to
increase the visibility of their own businesses.”

Carol Flammer is a public relations and social media marketing expert, strategist and consultant. With 20 years of experience, Carol
has established herself as the “go to” person for real estate and construction products public relations and social media. Carol is the
founder of the online Atlanta Real Estate Forum, president of Flammer Relations, Inc., and managing partner of mRELEVANCE, LLC,
an Internet marketing, social media and public relations firm with offices in Atlanta and Chicago.

Social Media for Home Builders: It’s Easier Than You Think is available for purchase at  or by calling 800-
223-2665. Soft-cover/112 pages, $15.95 retail, $13.95 NAHB member, ISBN 978-0-86718-667-3.

[Editor’s Note: Editors who are interested in receiving a complimentary copy of Social Media for Home Builders: It’s Easier Than You
Think to review for their publications should contact Patricia Potts at 202-266-8224 or].
Housing Affordability Hovers Near Record-High Level for Fourth Consecutive Quarter       NAHB

February 17, 2010 - Nationwide housing affordability, bolstered by favorable interest rates and low house prices, closed out the year
near its highest level since the series was first compiled 18 years ago, according to the National Association of Home
Builders/Wells Fargo Housing Opportunity Index (HOI) released today.

The HOI showed that 70.8 percent of all new and existing homes sold in the final quarter of 2009 were affordable to families earning
the national median income of $64,000, slightly higher than the previous quarter and near the record-high 72.5 percent set during
the first quarter of 2009. Affordability during the final quarter of the year was up from 62.4 percent during the fourth quarter of

“Favorable mortgage rates and sliding house prices that have now started to stabilize nationally have both contributed to a record
year for housing affordability in 2009,” said NAHB Chairman Bob Jones, a home builder from Bloomfield Hills, Mich. “With
interest rates still hovering at low levels and the economy beginning to rebound, the federal housing tax credit will encourage even
more first-time and repeat home buyers to enter the market and help further stabilize housing and the economy by creating new jobs,
stimulating home sales and reducing foreclosures.”

Indianapolis again was the most affordable major housing market in the country during the fourth quarter, a position the metro area
now has held for four and a half years. More than 95 percent of all homes sold were affordable to households earning the area’s
median family income of $68,100.

Also near the top of the list of the most affordable major metro housing markets were Detroit-Livonia-Dearborn, Mich.; Dayton,
Ohio; Youngstown-Warren-Boardman, Ohio-Pa.; and Akron, Ohio.

Five smaller housing markets posted even higher affordability scores than Indianapolis, with Kokomo, Ind., which historically has
had a favorable income-to-house price ratio, outscoring all others. In Kokomo, 98 percent of homes sold during the fourth quarter of
2009 were affordable to median-income earners. Other smaller housing markets near the top of the index included Monroe, Mich.;
Flint, Mich.; Lima, Ohio; and Bay City, Mich., respectively.

New York-White Plains-Wayne, N.Y.-N.J., continued to lead the nation as its least affordable major housing market during the
fourth quarter of 2009. The New York metro area has occupied this position for seven consecutive quarters. Slightly less than 20
percent of all homes sold during the final quarter of 2009 were affordable to those earning the New York area’s median income of

The other major metro areas near the bottom of the affordability scale included San Francisco; Honolulu; Santa Ana-Anaheim-Irvine,
Calif.; and Los Angeles-Long Beach-Redwood City, Calif.

San Luis Obispo-Paso Robles, Calif. was the least affordable of the smaller metro housing markets in the country during the fourth
quarter. Others near the bottom of the chart included Santa Cruz-Watsonville, Calif.; Ocean City, N.J.; Napa, Calif.; and Santa
Barbara-Santa Maria-Goleta, Calif.

Please visit for tables, historic data and details.