Thank heavens maternity clothes have changed. In fact maternity wear has been subjected to
a greater turn around that the P.C. revolution. The barrage balloon tent dresses with lacy white
puritan collars have been replaced by superb designer fashion.
At long last it is accepted that just because you are pregnant that you need not lose all fashion
sense and succumb to the sweet 'Little House on the Prairie' look. Why, for decades, this was
the only fashion available for pregnant mothers is a complete mystery.
On reflection it is very strange that career women used to dressing in classically designed
suits and dresses would, once knowing she was pregnant, be content to peruse rack after
rack of large shapeless clothes with sweetheart necklines. Decades of happy pregnant women
dutifully shopping for the 'Stepford' mother look. Content to be a cookie cutter identical twin to
every other pregnant lady. Maybe it was something to do with the hormones as it is a paradox
why, when mothers excitedly looking forward to the birth of their baby, seemed intent of
covering up the fact that they were actually pregnant. It somehow seemed indecorous to allow
anyone to actually see their growing shape.
We believe that Demi Moore contributed somewhat to the current revolution. In 1991, famed
celebrity photographer Annie Leibovitz photographed her for the front cover of Vanity Fair
magazine. She showed to a shocked world her beautiful naked and pregnant body of which,
quite rightly, she was very proud. It was a long awaited wake up call. Pregnancy was no longer
something to be hidden under bolts of fabric. At last you could be pregnant, beautiful, sexy
and 'out there'.
Thankfully today there are wonderful designers which cater for real fashion during pregnancy.
Smooth sleek transitional pieces ensure that you can now look smart, fashionable and sexy
instead of like a marquis, dressed in the old school 'BigTop' of fashion.
From sexy bras and foundation garments which still provide the very best of necessary
support to neat jeans, figure hugging bump wrap dresses and skinny tubes today's pregnant
lady can look, glamorous, fabulous and fantastic in cool clothes designed for the modern
woman.
M A T E R N I T Y

Boot-Cut Jeans - Light Wash
$32.50
Maternity: Maternity Low-Rise
Boot-Cut Jeans - Light Wash
$36.50
Maternity: Maternity Roll-Panel
Boot-Cut Jeans - Medium Wash
$32.50
7 For All Mankind Secret Fit
Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$210.00
A Pea In The Pod Jeans Half
Belly 5 Pocket Fit And Flare
Maternity Jean
$88.00
Ag Jeans Secret Fit Belly(tm)
Corduroy Slim Leg Maternity
Pant
$220.00
Buffalo Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$118.00
Freedom Culture Secret Fit
Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$175.00
7 For All Mankind A-pocket
Secret Fit Belly(tm) Distressed
Fabric Slim Leg Maternity Jean
$285.00
7 For All Mankind Petite Secret
Fit Belly(tm) Stretch Fabric Boot
Cut Maternity Jean
$210.00
Signature by Levi Strauss & Co.
Maternity Demi Panel Bootcut
Jeans
$18.74
New Additions Maternity
Seamless Panel Jeans
$20.99
Citizens of Humanity Women's
Maternity Jeans
$99.99
Maternity: Maternity Full-Panel
Dual Stitch Flared Jeans -
Medium Wash
$32.50
Maternity: Maternity Low-Rise
Straight Leg Jeans - Dark Wash
$36.50
Maternity: Maternity
Real-Waist Trouser Jeans -
Medium Wash
$36.50
Maternity: Maternity Low-Rise
Boot-Cut Jeans - Medium Wash
$36.50
Maternity: Maternity Low-Rise
Boot-Cut Jeans - Dark Rinse
$32.50
A Pea In The Pod Jeans Fold In
Belly 5 Pocket Maternity Capri
Jean
$68.00
7 For All Mankind Under Belly
5 Pocket Boot Cut Maternity
Jean
$195.00
7 For All Mankind A-pocket
Secret Fit Belly(tm) Signature
Pocket Boot Cut Maternity Jean
$265.00
A Pea In The Pod Jeans Petite
Secret Fit Belly(tm) 5 Pocket
Boot Cut Maternity Jean
$68.00
Buffalo Dahlia Secret Fit
Belly(tm) 5 Pocket Fit And Flare
Maternity Jean
$118.00
American Star Secret Fit
Belly(tm) 5 Pocket Maternity
Crop Jean
$44.98
Buffalo Secret Fit Belly(tm)
Signature Pocket Wide Leg
Maternity Jean
$108.00
It Jeans Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$118.00
Lucky Brand Under Belly 5
Pocket Boot Cut Maternity Jean
$140.00
Lucky Brand Under Belly 5
Pocket Boot Cut Maternity Jean
$120.00
Mavi Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$118.00
Mavi Secret Fit Belly(tm) 5
Pocket Fit And Flare Maternity
Jean
$118.00
Mimi Jeans Secret Fit Belly(tm)
5 Pocket Boot Cut Maternity
Jean
$88.00
Mimi Jeans Petite Secret Fit
Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$88.00
Mimi Jeans Secret Fit Belly(tm)
5 Pocket Fit And Flare
Maternity Jean
$78.00
Mimi Jeans Secret Fit Belly(tm)
5 Pocket Fit And Flare
Maternity Jean
$78.00
Mimi Jeans Secret Fit Belly(tm)
Embellished Pocket Slim Leg
Maternity Jean
$78.00
Mimi Jeans Secret Fit Belly(tm)
Super Stretch Boot Cut
Maternity Jean
$88.00
Secret Fit Belly(tm) 5 Pocket
Boot Cut Maternity Jean
$24.98
Plus Size Secret Fit Belly(tm)
Back Pockets Maternity Jean
$49.98
Secret Fit Belly(tm) 5 Pocket
Straight Leg Maternity Jean
$44.98
Secret Fit Belly(tm) Cuffed
Maternity Convertible Jean
$39.98
Secret Fit Belly(tm) Stretch
Fabric Maternity Crop Jean
$34.98
Secret Fit Belly(tm) Stretch
Fabric Boot Cut Maternity Jean
$44.98
True Religion Kate Secret Fit
Belly(tm) Signature Pocket
Maternity Crop Jean
$195.00
True Religion Joey Secret Fit
Belly(tm) Stretch Fabric Fit And
Flare Maternity Jean
$245.00
True Religion Billy Under Belly
5 Pocket Straight Leg Maternity
Jean
$210.00
Under Belly 5 Pocket Slim Leg
Maternity Crop Jean
$34.98
Under Belly Must-have Basic
Boot Cut Maternity Jean
$19.98
William Rast Secret Fit Belly(tm)
Signature Pocket Fit And Flare
Maternity Jean
$265.00
Under Belly Stretch Fabric
Maternity Crop Jean
$29.98
GapMaternity: Demi panel boot
cut jeans - denim
$44.99
GapMaternity: Demi panel
cropped jeans - denim
$56.50
GapMaternity: Back panel
straight leg jeans - dark antique
$29.99
GapMaternity: Back panel
vintage flare jeans - medium
$69.50
GapMaternity: Secret panel boot
cut jeans - denim
$79.50
GapMaternity: Printed roll panel
straight jeans - medium
$49.99
GapMaternity: Secret panel
organic boot cut jeans - rinse
$57.99
GapMaternity: Semi demi panel
cropped jeans - dark
$68.00
New Additions Denim Panel Jean
$19.98
GapMaternity: No panel curvy
jeans - dark antique
$54.99
GapMaternity: No panel boot
cut jeans - denim
$69.50
GapMaternity: Secret panel
flared jeans - dark
$78.00
GapMaternity: No panel
wide-leg cuffed jeans - medium
$34.99
GapMaternity: Demi panel
distressed-wash long and lean
jeans - denim
$68.00
GapMaternity: Demi panel long
and lean dark jeans - dark wash
indigo
$68.00
GapMaternity: Full panel boot
cut jeans - denim
$68.00
GapMaternity: Full panel flare
jeans - denim
$68.00
GapMaternity: Demi panel dark
wash boot cut jeans - denim
$68.00
GapMaternity: Demi panel black
straight-leg jeans - black
$39.99
GapMaternity: Demi panel black
jeans - gray
$34.99
GapMaternity: Full panel long
and lean jeans - denim
$68.00
GapMaternity: Semi demi panel
sailor jeans - dark
$79.50
GapMaternity: Secret panel
trouser jeans - dark
$78.00
New Additions 3 in 1 Jean with
Embellished Pockets
$24.99
7 For All Mankind Flynt Secret
Fit Belly(tm) Embellished Pocket
Boot Cut Maternity Jean
$245.00
7 For All Mankind A-pocket
Secret Fit Belly(tm) Signature
Pocket Fit And Flare Maternity
Jean
$225.00
7 For All Mankind Secret Fit
Belly(tm) 5 Pocket Straight Leg
Maternity Jean
$210.00
A Pea In The Pod Jeans Secret
Fit Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$118.00
A Pea In The Pod Jeans Secret
Fit Belly(tm) 5 Pocket
Maternity Crop Jean
$68.00
Ag Jeans Secret Fit Belly(tm)
Plain Weave Denim Boot Cut
Maternity Pant
$220.00
A Pea In The Pod Jeans Secret
Fit Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$118.00
A Pea In The Pod Jeans Secret
Fit Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$68.00
Buffalo Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$108.00
It Jeans Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$118.00
It Jeans Secret Fit Belly(tm) 5
Pocket Boot Cut Maternity Jean
$118.00
Lucky Brand Self Belly 5 Pocket
Boot Cut Maternity Jean
$120.00
Lucky Brand Under Belly 5
Pocket Boot Cut Maternity Jean
$120.00
Lucky Brand Under Belly
Signature Pocket Maternity Crop
Jean
$112.00
Mavi Petite Secret Fit Belly(tm)
5 Pocket Boot Cut Maternity
Jean
$118.00
Mavi Secret Fit Belly(tm) 5
Pocket Fit And Flare Maternity
Jean
$118.00
Mavi Secret Fit Belly(tm) 5
Pocket Fit And Flare Maternity
Jean
$118.00
Mavi Secret Fit Belly(tm) 5
Pocket Straight Leg Maternity
Jean
$108.00
Mavi Secret Fit Belly(tm) 5
Pocket Slim Leg Maternity Jean
$118.00
Mid Belly 5 Pocket Maternity
Capri Jean
$19.98
Mid Belly 5 Pocket Maternity
Crop Jean
$34.98
Mimi Jeans Half Belly 5 Pocket
Fit And Flare Maternity Jean
$78.00
Mid Belly Must-have Basic
Maternity Crop Jean
$24.98
Mimi Jeans Petite Secret Fit
Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$68.00
Mimi Jeans No Belly Back
Pockets Maternity Capri Jean
$68.00
Mimi Jeans Petite Secret Fit
Belly(tm) Super Stretch Boot
Cut Maternity Jean
$88.00
Mimi Jeans Petite Secret Fit
Belly(tm) 5 Pocket Boot Cut
Maternity Jean
$68.00

