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HAUTE COUTURE

What exactly is Haute Couture?

Haute Couture, High Tailoring, is the epitome of fashion design and includes
a select group of fashion houses in Paris France. The media over recent
years has applied the term to high end fashion in general but this is actually
a misnomer as genuine Haute Couture is a legally protected French name
and can only legitimately be used by those who are named on a list complied
by a commission, Chambre Syndicale de Couture, within the French Ministry
of Industry.  


Presently there are ten permanent members on the Chambre Syndicale de la
Haute Couture list they are: Givenchy, Chanel, Dior, Adeline Andre, Christian
Lacroix, Dominique Sirop, Emanuel Ungaro, Franck Sorbier, Jean-Louis
Scherrer and Jean Paul Gaultier.

Additionally there are three members outside of France called correspondent
members and they are: Elie Saab, Giorgio Armani and Valentino

Haute Couture is fabulously expensive and is one of the last bastions of pure
unadulterated luxury, each creation a quintessential masterpiece. Heavenly
materials are draped, teased and tucked and tiny hand sewn stitches apply
iridescent pearls and gossamer, specially farmed, feathers. The elite, almost
secret society, of Haute Couture club members feel that these, once in a
lifetime designs, are works of art in textile and each designer a genius. They
consider Haute Couture an art form and instead of an extravagance is really
a wise investment. Putting aside the art aspect of an investment in Haute
Couture you can actually appreciate that, for all its expense, it is in point of
fact incredible value for money. These beautiful items can last generations
and they are so skillfully designed that they are equally fashionable decades
later. The superb lustrous fabrics maintain their quality and color and, even
on close inspection, could have been made last week or last century.
Essentially if you choose a timeless little black Chanel dress or a Dior classic
suit in your twenties they will still have a wow factor when you are retired.
Which is pretty amazing.

The wonderfully talented artisan ateliers that breathe life into the designers’
squiggles and swirls take an average 150 hours to transform the one
dimensional sketch into a beautiful and elegant creation fit to adorn the
shoulders of the princesses and queens of Europe and the uncrowned
wealthy of the world.  There are some diaphanous dresses with intricate
delicate embroidery which can take over 1000 hours to complete. The lucky
ladies who wear these ethereal clothes say that wearing them is like
slipping on a silken extra skin. The fine and delicate fabrics fit so perfectly
that the €20,000 to over six figure price for some dresses is worth every
penny.


However in the latter quarter of the twentieth century the Fashion Houses
ran head long into a reality check.  The old school devotees of Haute Couture
who would never have countenanced a prêt-a-porter item on their well
groomed bodies were being replaced by a new generation which would
match a Haute Couture jacket with a pair of jeans.

The dedicated buyers of Haute Couture has lessoned considerably since the
1940’s and it is considered that there are only approximately two hundred
ladies in the entire world whom consistently by these wonderful collections.
Mostly buyers can only afford one or two items so the demand for these
exquisite pieces has dropped. Subsequently those employed at the ateliers
has dwindled from over 46,000 just after the war to 4,500 in 2007.

Chanel is endeavoring to keep Haute Couture alive by purchasing ateliers
which throw in the gossamer towel but it is not just the ateliers which are
leaving Haute Couture. Several of the Fashion Houses on the Chamber’s list
decided that it was just too costly to adhere to the inflexible rules as
dictated by the French Ministry. They have left the confines of this select
world for the larger lucrative market of the prêt-a-porter ready to wear
lines. It has therefore become more of a labor of love for the remaining
members to continue in the Haute Couture tradition and, in an effort to offset
the ever increasing over heads, they sensibly use the fashion show runway
as a platform to promote their more profitable accessories and perfumes.

Karl Lagerfeld, Chanel’s top designer, was inspired at the early age of
eleven when he saw a collection by Dior in his native Hamburg. His focus
henceforth centered on design and his career found the fast track when he
won an award for a coat in the same Wool Boards competition as Yves St.
Laurent won for a dress. An avid photographer he often shoots his own
press photos. He is known as Kaiser Karl to his staff and the color of his
signature leather fingerless gloves change with his creative flow. Red means
serious business. He has said that the best idea in his life he saw in his sleep
just before he woke up. He has devoted admirers of his collections,
continuing the excellence of Coca Chanel, and the absolute necessity of
owning that invaluable little black dress.

Many of the top designers have switched fashion houses several times
during they careers and are therefore comprehensively experienced in the
professional expertise and preferences of competing establishments.

John Galliano, the shining star of Dior, previously worked at Givenchy and
his creative designs adorn several of the most beautiful and talented
actresses of our age. His fresh and somewhat cavalier approach to design
has escalated him to the upper echelons of Haute Couture’s all time
favorites. His parents were from Spain and Gibraltar but he studied fashion
in London and has been dubbed the first British designer to head a French
Couture House. With his roguish good looks and sublime creative
intelligence he personifies a modern day Da Vinci constantly challenging the
establishment as he simultaneously shocks and woos the world.
Valentino. Oh Valentino, classic, ultra feminine and dreamy Couture.
Valentino’s designs are visual rhapsodies. If Galliano is Da Vinci then
Valentino is Chopin. A flowing river of chiffon and silk his creations gently
caress and elevate the senses and if Helen and Hera stepped down from
Olympus to shop the Rue du Faubourg Saint-Honorè they would depart
Parisian shores laden with Valentino.

Other familiar famous designers and fashion houses that used to be on the
Haute Couture list are: Versace, Guy Laroche, Jean Patou, Nina Richi, Paco
Rabanne, Yves St. Laurent, Marcel Rochas, Lanvin, Loris Azzaro, Elsa
Schiaparelli, Balenciaga and Julien Fournie

In addition to the permanent members listed above and the 3 correspondent
members.
The board voted on, and extended to, an invitation to several new companies
to show in 2007.
Cathy Pill, Boudicca, Gustavo Lins, Gérald Watelet, Lefranc.Ferrant and
Nicolas Le Cauchois.

An invitation for a return visit in 2007 was also extended to:
Marc Le Bihan, Richard Renè,  Eymeric François, Anne Valérie Hash, Carven,
Christophe Josse, Felipe Oliveira Baptista, Maison Martin Margiela, Maurizio
Galante, On Aura Tout Vu, Ralph Rucci and Adam Jones

So what can the future hold for Haute Couture? It is a shrinking industry and
you wonder how much longer the present permanent members can maintain
the tradition.  It would be an incredible shame for this historic industry to
disappear and one can only hope that realistic endeavors can save Haute
Couture as a living entity and not one to be viewed as a museum dodo
sealed forever between sterile glass enclosures.

*****

Please check out below
LINKS TO OUR
FAVORITE  AND SPECTACULAR DESIGNERS

Please note that although you can browse the designer  websites to check
out latest fashion styles etc. you generally cannot buy items directly online    
however we have also provided links to several superlative sites with
secure buying codes where you can shop and actually purchase at leisure.


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